Using twitter in department: departments have regular outside speakers and events going on. Twitter is a great way for altering people to details of talks, seminary, guests, guest lectures and parties. Add in tweets of highlights from people who are there and the place to be.
Also, twitter can be used for research projects and can add extra value to almost any research project in several ways. For example, tweet about each new publication, new blog that the project completes. Adding to this, you could send a tweet that links to your research blog and ask your followers for their feedback and comments.
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